Two campaigns, two complementary audiences.
One destination, two distinct audiences activated in parallel on Meta, YouTube and Google Display. Click a campaign to explore its story, channel figures and key takeaway.
Three channels, three complementary roles.
Meta drives volume and engagement, YouTube builds awareness through video, and Google Display proves a traffic engine — outstanding on the Outdoor Explorers campaign.
Impressions by channel and campaign
Meta accounts for more than half of the set-up’s impressions; the two campaigns are balanced across all three channels.
Clicks by channel and campaign
The Outdoor campaign on Google Display stands well apart: 14,529 clicks, the single largest contributor across the set-up.
Share of impressions by channel
A media mix led by Meta, complemented by Display and YouTube video.
View the full data table — by campaign and channel
| Campaign | Channel | Impressions | Clicks | CTR | Imp. target | Delivery |
|---|---|---|---|---|---|---|
| Refined Globetrotters | Meta | |||||
| Refined Globetrotters | YouTube | |||||
| Refined Globetrotters | Google Display | |||||
| Outdoor Explorers | Meta | |||||
| Outdoor Explorers | YouTube | |||||
| Outdoor Explorers | Google Display | |||||
| Total | — |
Display focus — Outdoor Explorers performance
The standout of the set-up: on Google Display, the Outdoor campaign posted a 0.97% CTR, driven by thematic placements and website audiences.
| Targeting — Outdoor Display | Impressions | Clicks | CTR |
|---|---|---|---|
| Thematic placements | |||
| Website audiences | |||
| All 25/54 | |||
| Interest audiences | |||
| Keyword placements | |||
| Keyword audiences |
What the set-up demonstrates.
6 campaigns, 6 targets exceeded
The set-up delivered 11.2m impressions against 8.56m planned, i.e. +30%. Every campaign finished above its target, from +20% to +41%.
Two complementary audiences
Refined reached affluent 55–64s (art of living, culture, 61% women); Outdoor reached active 25–54s (nature, sport, 61% men): two clearly differentiated territories.
Carousel, the standout format on Meta
On both Meta campaigns, Carousel leads impressions and clicks — up to 68.9% of impressions — and posts the strongest link click-through rates.
Display, the click engine
The Outdoor campaign delivered 14,529 clicks at a 0.97% CTR on Google Display, driven by thematic placements: the highest-volume click contributor.
Scale up what worked.
Targets exceeded, two audiences established, winning formats and placements clearly identified: the next wave should concentrate budget on the highest-yielding levers. Six recommendations — click for evidence → action plan.
Three priorities for what comes next
Make Carousel the Meta creative pivot and multiply variants through Link’s in-house studio.
Extend Outdoor’s “thematic placements + websites” structure to the Refined campaign.
Keep two distinct creative lines and activate warm audiences in retargeting.
Ready for the next wave?
Two audiences established, winning formats and placements identified, an in-house studio to produce at pace: the set-up is ready to scale. Welcome again.